This Data Protection and Privacy Statement is to inform you of how Frankfurter Buchmesse GmbH collects, manages and processes your personal data that you have provided to us by using our online services on our website : www.buchmesse.de and other related websites, and/or via the functions and contents of these Websites (in the following jointly referred to as “online services” or “website“).
|a -||Name of the controller of the data file according to data protection law|
|Frankfurter Buchmesse GmbH, Frankfurt am Main|
|b -||Managing director and head of data processing|
|c -||Data protection officer of the operation|
|Tatjana Walter, firstname.lastname@example.org|
|d -||Address of the controller of the data file according to data protection law|
|Braubachstraße 16, 60311 Frankfurt am Main|
|e -||Purpose of collecting, processing or using the data|
The purpose of the company is organising the Frankfurter Buchmesse, promoting the book and publishing industry by organising book fairs and events abroad, organising congresses, conferences, seminars and similar events on a national and international level, as well as providing information on the book and publishing industry in the form of online databases. All data are collected processed and used solely in pursuit of the declared objectives of the company, in particular for the purpose of:
|f -||Name of the controller of the data file according to data protection law|
In pursuit of the purposes mentioned in clause e, the following personal data of each of the different groups of individuals is collected, processed and/or used:
|g -||Recipients or categories of recipients to whom the data can be provided|
|h -||Retention, vesting and deletion periods:|
The data mentioned under clause f, will be deleted when the purposes for which they were collected, cease to apply, unless other statutory storage periods are provided by law. The data retained due to statutory storage periods will be deleted upon expiry of the legally prescribed storage periods. To be able to promptly comply with an objection to use personal data that has been collected for advertising purposes, it is necessary to keep the data of persons filing an objection in a block list on a continuous basis.
|i -||Transfer of data to countries outside of the EU territory|
To be able to fulfil the purposes listed under clauses e and f, it is necessary to exchange the data between affiliated companies and responsible sales and service partners within Germany, within the EU and across EU boundaries and such exchange is stipulated by contract. The data of interested parties, exhibitors, visitors, journalists or users of the website is therefore transferred to service partners within Germany, within the EU and across EU boundaries. Data are only transferred to countries outside EU boundaries, if these countries have a corresponding data protection agreement to that effect that this agreement ensures a data protection level similar to that within the EU (e.g. The Privacy Shield Agreement with the United States of America and/or the Binding Corporate Rules).
Some of our websites may have links to the websites of other companies and organisations. In view of the fact that we have no responsibility for these sites, we recommend that you read the information about data protection at these sites in detail.
When you use our online ordering system, we obtain the data from you that
are necessary to process your order and to provide the agreed services.
Mandatory data fields that are used to collect the required data are always
clearly marked with an asterisk.
To ensure the secure transmission of your data, encrypting systems are used. This means that the communication between your browser and our ordering system is illegible for all other participants on the internet.
This website uses SSL encryption for the secure and safe transmission of sensitive contents, e.g. for the registration in My Book Fair. You can recognise an encrypted connection when the address field of the browser changes from "http://" to "https://" and when the padlock icon appears in your browser line. When the SSL encryption is enabled your data cannot be read by third parties during the transmission.
Cookies make it possible to recognise the users of the website. The purpose of this tracking is to facilitate the use of our website for the users. The users can always block cookies by adjusting the browser settings and thus object to the setting of cookies on a permanent basis. In addition, users can use the delete function of the browser or other software programmes to delete cookies that were already installed. This adjustment can be made with all standard internet browsers. However, if you disable the possibility to set cookies, you may not be able to fully use all functions of our website.
With each user access, the website of Frankfurter Buchmesse GmbH collects a
series of general data and information. This data and information are
stored in the log files of the server. The following information can be
(1) the types and versions of browsers used;
(2) the operating system used by the system that accesses the website;
(3) the website from which an accessing system is directed to our website (so-called referrer);
(4) the sub-websites that are called-up by a system accessing our website;
(5) the date and time when the access to our website took place;
(6) an internet protocol address (IP address);
(7) the internet service provider of the accessing system;
(8) other related data and information that are relevant to avert danger in the case of attacks on our information technology systems.
Frankfurter Buchmesse GmbH does not use the collected data to identify the
respective individual. This information is rather needed:
(1) to present the contents of our website in a correct way
(2) to optimise the contents of our website as well as the advertising of our website
(3) to ensure the operability of our information technology systems and of the technology of our website on a permanent basis
(4) to provide the law enforcement authorities with the necessary information for prosecution in the case of a cyberattack.
This website uses Google Analytics, a web analytics service of Google Inc. (“Google”).
Google Analytics uses so-called “cookies” – text files that are stored on your computer
in order to enable an analysis of the use of the website that is accessed by you. The
cookies-generated information about your use of the website is usually transferred to a
Google server in the United States of America and stored there. If the IP anonymization on
this website is activated, your IP address will be truncated within member states of the EU
or in other states that are party to the Agreement on the European Economic Area. Only in
exceptional cases, your full IP address will be transferred to a Google server in the United
States of America and shortened there. Upon request of the operator of this website, Google
will use this information to analyse your use of the website to compile reports on website
activities to the website operator and to provide other services relating to the use of the
website and the internet. The IP address transmitted by your browser via Google Analytics
will not be amalgamated with other data of Google. You have the possibility to prevent the
storage of cookies by adjusting your browser settings correspondingly; please note that you
may not be able to use all the functions of this website if you block the storage of cookies.
A further possibility to prevent that the data relating to your use of the website (including
their IP address) are collected and processed by Google via the cookie, is to install the
browser plugin that can be downloaded at
This website uses the open source web analytics application Matomo. Matomo
uses so-called “cookies”. These cookies are text files that are stored on
your computer in order to track and analyse your online visits to this
website. For this purpose, the cookie-generated data relating to your visit
to our website are stored on our server. The IP address is anonymised
before the data is stored.
The cookie-generated data of your visit to our website are not disclosed to third parties. You have the possibility to prevent the storage of cookies by adjusting your browser settings correspondingly; please note that you may not be able to use all the functions of this website if you block the storage of cookies. If you want to object to the storage and use of your data, you can disable the storage and use functions by clicking on the following link: Revoke piwik data collection.
Clicking on this link will create an opt-out cookie in your browser that blocks the ability of Matomo to store user data. Deleting your cookies will include the deletion of the Matomo opt-out cookie. The opt-out cookie must be reactivated when you visit our website again.
Our website uses the Google Tag Manager for the provision of all tags
(Google Analytics) or banner ads or for other targeting measures.
Tags are small code elements on the website that help measuring the traffic and the visitor behaviour, capturing the impact of online advertising and of social channels, using remarketing and orientation towards target groups and testing and optimising the website.
Google Tag Manager tracks a series of tags and firing triggers that are defining when these tags are to be applied on the website. When a user visits the website, the current tag configuration is sent to the browser of the user. It contains instructions which tags are to be activated: Click here to read more about how Google Tag Manager works .
Google Tag Manager is a solution that allows the marketers to manage website tags via a user interface. The tool Tag Manager itself (that implements the tags) is a cookie-free domain. The tool ensures that other tags are activated that will gather data, if necessary. Google Tag Manager does not access these data. Deactivating tags on domain level or cookie level, will implement this deactivation for all tracking tags that are implemented with the Google Tag Manager.
Our website uses a “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park,
California 94025, USA, that creates a direct link to Facebook servers. Facebook receives
the information that you have visited our website. Facebook links this information to your
personal Facebook user account, if you have one and if you are logged in. If you visit other websites
that use “Facebook Pixels”, that information will also be linked to your Facebook account. We, however,
will not be informed of the other websites you visit.
Our pages contain integrated plugins of the social network Facebook that is provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise these Facebook plugins when you see the Facebook logo or the “like-button” on our internet pages. An overview of the Facebook plugins can be viewed here: Facebook plugin overview .
If you wish to block Facebook’s ability to associate your visit to our website with your Facebook user account, please log out of your Facebook user account.
Our websites have integrated features of the service Twitter that is
provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA
94103, USA. Using Twitter and the feature “Re-Tweet”, will link the
websites visited by you with your Twitter account and announced to other
users. During this process, data are also sent to Twitter. Please note that
we, as the provider of these websites, are not informed of the contents of
the transmitted data and their usage by Twitter. If you wish to read more
Your privacy settings of your Twitter account can be changed by clicking on this link: Twitter Login.
Our websites have integrated features of the service provider Instagram
that is provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA,
94025, USA. If you are logged in to your Instagram account, you are able to
link the contents of our websites with your Instagram profile by clicking
on the Instagram button. In this way, Instagram is able to associate your
visit to our pages with your user account. Please note that we, as the
provider of these websites, are not informed of the contents of the
transmitted data and their usage by Instagram.
Our website uses features of the network LinkedIn that is provided by
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Each time you access one of our websites containing features of LinkedIn, a
connection to the servers of LinkedIn is established. LinkedIn receives
notification that you have visited our website with your IP address. If you
are logged in to your LinkedIn account, and click on the LinkedIn
“recommend button”, LinkedIn will be able to attribute your visit to our
internet page to your profile and your user account. Please note that we,
as the provider of these internet pages, are not informed of the contents
of the transmitted data and their usage by LinkedIn.
Our website uses “Insight Tags”, a product of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The “Insight Tag” is a pixel provided by LinkedIn that creates a direct link to LinkedIn servers. LinkedIn receives the information that you have visited our website. LinkedIn connects this information to a unique ID that is either saved on your device as a cookie or provided by your end device (smartphone “Ad ID”) and links it to your LinkedIn account if you are logged in. If you visit other websites that use “Insight Tags”, that information will also be linked to your account. We, however, will not be informed of the other websites you visit.
You can log into LinkedIn and deactivate data collection at any time by following this link: LinkedIn data collection Opt-out .
Our website uses features of the network XING that is provided by XING AG,
Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you access one of
our websites containing features of XING, a connection to the servers of
XING is established. To our knowledge, personal data are not stored when
you access XING. In particular, no IP addresses are stored and no usage
behaviour is analysed.
Some of our websites contain integrated components of Shariff. Shariff was
developed for the German computer magazine c't and is published via GitHub,
The developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.
We use the privacy-friendly Shariff buttons for our share function.
Background: The customary social media buttons send the user data to the social media platform each time when the website is accessed and, by doing so, notify the social media networks of the exact browsing behaviour of the user (user tracking). The user does not have to be logged in or be member of the network to be tracked.
Conversely, a Shariff button, establishes a direct contact between the social network and the visitor not before the user clicks on the share button.
Our websites may contain integrated plugins of the social network
SoundCloud that is provided by SoundCloud Limited, Berners House, 47-48
Berners Street, London W1T 3NF, UK. You can recognise the SoundCloud
plugins when you see the SoundCloud logo on the websites. If you visit our
website, a direct connection will be established between your browser and
the SoundCloud server when the plugin has been activated. SoundCloud
receives notification that you have visited our website with your IP
address. If you are logged in to your SoundCloud user account and click on
the “like button” or the “share button”, you can link and/or share the
contents of our websites with your SoundCloud profile. This enables
SoundCloud to associate your visit to our pages with your user account.
Please note that we, as the provider of these websites, are not informed of
the contents of the transmitted data and their usage by SoundCloud.
If you wish to block SoundCloud’s ability to associate your visit to our website with your SoundCloud user account, please log out of your SoundCloud user account before you activate the contents of the SoundCloud plugin.
Our websites have integrated features of the digital music streaming
service Spotify. The provider is the Spotify AB, Birger Jarlsgatan 61, 113
56 Stockholm in Sweden. You can recognise the Spotify plugins when you see
the green logo on our website. An overview of the Spotify plugins can be
viewed at Spotify plugins.
If you visit our website, a direct connection can be established via the plugin between your browser and the Spotify server. Spotify receives notification that you have visited our website with your IP address. If you are logged in to your Spotify account and click on the Spotify button, you can link the contents of our website with your Spotify profile. In this way, Spotify is able to associate your visit to our pages with your user account.
If you wish to block Spotify’s ability to associate your visit to our website with your Spotify user account, please log out of your Spotify user account.
We use the social network Pinterest that is provided by Pinterest,
Inc., 808 Brannan St, San Francisco, CA 94103, USA.
If you click on the Pinterest button, Pinterest receives information that you have accessed the relevant page on our website. If you are logged in to Pinterest, Pinterest can associate your visit to your account. If you click on the Pinterest button, the transmitted data are stored by Pinterest in the USA. If do not wish Pinterest to receive your data, please log out of your Pinterest account.
The website of Frankfurter Buchmesse GmbH offers its visitors the
possibility to subscribe to the information and newsletter services of our
company. The volume and nature of personal data transmitted during the
subscription process to the particular information or newsletter service
depends on the input mask you use.
Frankfurter Buchmesse GmbH informs its customers and business partners about the offers of the company in regular intervals by means of information and newsletter services. The information and newsletter services of our company can generally be received by the interested parties only if
(1) they have a valid e-mail account
(2) they have registered
for information or newsletter services. We rely on the “double opt-in” process. For legal reasons, a confirmation is sent to the e-mail address that was entered by the person registering for the first time for the information or newsletter service. This confirmation e-mail is sent out to confirm that the owner of the e-mail address, as the data subject, has authorised the receipt of the information and/or newsletter service.
If you register for the information and/or newsletter services, we will also store the IP address that the internet service provider (ISP) has assigned to the computer system that was used by you at the time of the registration, including the date and the time of the log-in. It is necessary to collect these data to be able to track any possible abuse of your e-mail address at a later point of time and thus serves the legal protection of those responsible for the processing of the data.
The personal data gathered during the subscription of the information and newsletter services are used only for providing our informations and newsletter services. Furthermore, subscribers of information and newsletter services can be notified by e-mail if this should be necessary for the operation of the information and/or newsletter service or if a registration is required, e.g. in the case of changes to the information and newsletter services or changes of the technology. The personal data that is gathered within the scope of the information and newsletter services will not be disclosed to third parties. The data subject may at any time cancel the subscription to our information and newsletter services. He or she may at any time withdraw the consent to the storage of personal data that was given for the purpose of using the information and newsletter services. Each information and newsletter service offers a link specifically for the withdrawal of the consent.
The information and newsletter services offered by Frankfurter Buchmesse
GmbH contain so-called tracking pixels. A tracking pixel is a miniature
graphic that is embedded in e-mails that are sent in the HTML format and it
permits log file recording and log file analysis. This enables the
statistical interpretation of the success or failure of online marketing
campaigns. By means of the embedded tracking pixel, Frankfurter Buchmesse
GmbH can identify if an e-mail was opened by a user and when it was opened
and which of the links contained in the e-mail were accessed by the user.
The data gathered by means of these tracking pixels that are contained in the information and newsletter services are stored and analysed by us in order to optimise the mailings and to better adapt the content of future information and newsletter services to the preferences of the client. These personal data are not conveyed to third parties. The data subjects may at any time withdraw the consent that they have given separately by means of the “double opt-in” process. Following the revocation, these personal data are deleted. Unsubscribing from the information and newsletter services will be treated automatically as revocation by Frankfurter Buchmesse GmbH.
In addition, each individual (data subject) has the following rights:
Please send your request in writing to email@example.com or to: Frankfurter Buchmesse GmbH, Datenschutzbeauftragte, Braubachstr. 16, 60311 Frankfurt am Main, Germany.
Last updated: November 2019
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